UNVAGUE.

 

FROM THE LATIN VAGUS, WANDERING, ERRANT, VAGABOND, FREE. IT'S PRONOUNCED ANVAG, BUT UNVOG IS FINE IF THAT'S WHAT YOU PREFER. 

 

 

But what does it mean exactly?

 

 

TO WANDER, ROAM, MEANDER.

IN OTHER WORDS, TO MOVE AIMLESSLY AROUND SOMETHING.

OR TO DO EVERYTHING YOU CAN TO CHANGE IT, IF YOU ARE A NOUVELLE VAGUE FAN.  WITH THE STRENGTH AND ENERGY OF A NEW, WONDERFUL, WAVE.
 

 

Whatever you think, just make sure this name remains firmly in your head.
We've only just met, but we'd like to be unforgettable.

 

Before talking about who we are, we want to tell you what we are.

 

 

 

THIS IS A MAGAZINE THAT GOES WITH - AND DIGRESSES FROM – UNVAGUE, AN E-MARKET OF VINTAGE AND SECOND HAND APPAREL AND ACCESSORIES, INSPIRED BY OVER TWENTY YEARS OF EXPERIENCE IN THE WORLD OF FASHION AND PHOTOGRAPHY.

 

 
A form of ancient trade, which in this new digital habitat is stripped of the social nature and authentic folklore of chatter and heated discussion.

 

 
THIS IS (ALSO) WHY UNVAGUE MAGAZINE HAS BEEN CREATED, THE OBJECT THROUGH WHICH WE WISH TO BUILD AND NURTURE A DIALOGUE WITH OUR INQUISITIVE AND CREATIVE READERSHIP. PEOPLE WHO ENGAGE WITH DIVERSITY, EQUALLY AT EASE ON THE EDGE OR IN THE MIDDLE.

 

 

 

WE SEE OUR IDEAL READER AS SOMEONE WITH A MALLEABLE IDENTITY, IN A CONSTANT STATE OF FLUX, JUST LIKE US: SOMEONE WHO THRIVES ON FREEDOM AND ARTISTIC FUSION. 

 

 

Our starting point is fashion, the crazy and visionary kind tied in with art rather than status, and together we will roam to cover each topic from a multitude of perspectives.

 

 

If the e-commerce section (or eco-commerce as we prefer to call it), will enable you to uncover unique items you can use to renew your style,

 

 

WE WILL USE THIS SPACE TO TALK ABOUT ARTISTS AND IDEAS THAT HAVE AMAZED, ASTOUNDED AND SUBVERTED THE STATUS QUO, BEFORE BECOMING FASHIONS AND TRENDS. 

 

 

We'll take you behind the scenes of the industry, on a journey through the mind of pioneers of this world. We'll discuss history and tradition, contemplate the infinite nuances of beauty, the self and individual expression.

 

Sounds like a lot, for a brand that sells apparel and accessories.

 

HOWEVER, WE WANT YOU TO KNOW THAT, FOR US, THE ACT OF WEARING HAS NOTHING TO DO WITH VANITY, BUT IT IS A MEANS OF COMMUNICATION WITH OTHERS. 

 

 

A METICULOUS OPERATION OF EVERYDAY CREATIVITY THAT TURNS ABSTRACTNESS INTO CONCRETENESS AND SUBSTANCE INTO FORM, LAYER AFTER LAYER.

 

 

This very idea of progressive construction of sense is what steers and guides the magazine. No claim to offer absolute truths is ever made: there are only reflections, sometimes even conflicting in nature. 

 

You will discover over time that in our vision there is no room for definitive judgements, because we are large. And we contain multitudes.  (1)  

 

 

IN OTHER WORDS, WE HAVE THE RIGHT TO CHANGE OUR MINDS.

 

 

This is the only way we can make peace with our restless soul and reach a little higher each time, where the view is sweeping and the air is terse. And where we can think clearly, far removed from the racket of everyday life.

 

If you want to join us on this slow journey towards new heights and habits, let’s make a deal first:

 

 

FLEE FROM NARROW AND CRAMPED SPACES. LEAVE LABELS BEHIND, SHRUG OFF ALL PREJUDICES AND, ABOVE ALL, TAKE IN ALL THAT WE TELL YOU WITH THE RIGHT AMOUNT OF LIGHTNESS. "FOR LIGHTNESS IS NOT SUPERFICIALITY, BUT GLIDING ABOVE THINGS". (2)

 
Welcome to UNVAGUE MAGAZINE. This is your space too.

HERE YOU CAN BE ALL THAT YOU WANT TO BE.

 

 

The UNVAGUE Team

 

(1) Walt Whitman, Song of Myself 51

(2) Italo Calvino, American Lessons